Insights & Updates
Product news, monitoring strategies, compliance frameworks, and engineering deep dives from the ChangeTower team.

Five Bold Predictions for Google SGE and GEO/SEO
While all of the attention is currently on Google’s antitrust case loss and the major implications it might have in the future for search and digital…

Creating query-optimized content for Google AI overviews – Tips
After the blockbuster announcement of Chat-GPT in fall of 2022, the SEO and copywriting worlds were thrown into chaos. With AI able to generate blocks of…

GEO vs SEO – What to Know in 2024
GEO vs SEO – What to Know Since the landmark rollout of Chat GPT by Open AI in fall of 2022, SEO professionals have been doing…

Building a Tech Stack of Competitive Intelligence Tools – 2024 Guide
Competitive intelligence tools have become an essential part of doing business in a globalized economy. In many industries, tracking the competition requires extensive resources that many…

SEO monitoring trends to watch in 2024
SEO Monitoring Trends in 2024 2023 was a landmark year in SEO, and not for entirely positive reasons. After the emergence of OpenAI and ChatGPT and…

How to set up Microsoft Teams alerts when a website changes
How to set up Microsoft Teams alerts when a website changes Website monitoring has grown in importance over the past decade for individuals and businesses all…

Our Top 3 Uptime Monitoring Tools and Softwares
Our Top 3 Uptime Monitoring Tools and Softwares Investing in an uptime monitoring tool helps you save money in the long run Whether you run a…

SEO Monitor: Get change alert(s) if your Google Analytics code gets altered or removed
SEO Monitor: Get change alert(s) if your Google Analytics code gets altered or removed ChangeTower can monitor your page’s source code for changes to the Google…

How to receive website change alerts directly to your Slack workspace
How to receive website change alerts directly to your Slack workspace Follow these simple steps to combine the power of ChangeTower and Slack to receive website…
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