Keyword Research and Strategy - seo 101

SEO 101: Keyword Research and Strategy

While SEO (search engine optimization) includes a variety of different elements to deliver measurable results, one of the foundational pieces of a good SEO strategy is keyword research. Since keywords and phrases are the actual targets that connect potential visitors

SEO 101 by ChangeTower - How to run a site audit

SEO 101: How to Run a Site Audit

SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance

Monitoring websites for changes is critical in the times of geopolitical strife

Why the Russia-Ukraine war means companies should monitor website changes closely

Why the Russia-Ukraine war means companies should monitor website changes closely The Russian invasion of Ukraine has caused seismic ripples around the globe. Economically, businesses with investments and holdings in Russia have faced unprecedented public pressure to withdraw. Various industries