SEO, or search engine optimization, has quietly become one of the most essential and powerful tools for promoting a brand or website that has an immediate ROI given that it’s far more cost effective than SEM and/or other paid social media campaigns (though in practice, both SEO + SEM are core part of digital marketing strategies). Encompassing a variety of techniques and strategies to properly adhere / cater to Search Engines’ (perpetually evolving) algorithms, is in many ways a work in progress – especially given that small changes in Google algorithms can upend “tried and true” SEO methods and force […] Read more
Any business that considers web traffic to be an important aspect of its acquisition strategy needs to follow SEO best practices. Like it or not, search engines (and one in particular) are the gatekeepers in the digital world and it pays to play by their rules. As such, we thought it might be helpful to put together a quick overview / list of the most important page elements when it comes to SEO.
A meta description is an HTML attribute that gives a brief overview or description describing the purpose or intent of a specific web page. While not directly […] Read more
Compliance departments are beginning to turn to website monitoring and archival tools to help bolster their compliance monitoring efforts as it’s become increasingly difficult for these firms to remain compliant with industry regulations in recent years. Firms operating in highly regulated / legacy industries suddenly find themselves more vulnerable than ever to fines and penalties from regulators.
Deeper and broader constraints in these regulated industries, coupled with the incredible rise of digital marketing and online messaging avenues, Compliance Departments are scrambling to implement processes and procedures to help limit their exposure.
Agent & Affiliate Networks Can Compound Compliance Problems
The risk of being […] Read more
Compliance is a major challenge for firms operating in highly regulated industries that rely on external networks of agents or affiliates to sell and/or promote their products. In wealth management, insurance, and lending industries, regulations stipulate that any “content” that is publicly accessible is considered to be advertising and as such, subject to strict compliance oversight. For example, US-based Financial Advisors are subject to a rule called FINRA 2210(b) which stipulates that:
Retail communication consists of any written (including electronic) communication that is distributed or made available to more than 25 retail investors within any 30 calendar-day period. A retail investor […] Read more
Being among the first to be notified when tickets go on sale online for events with high demand is paramount if you hope to secure tickets. Given the lucrative Secondary Market that’s emerged for event tickets (especially for concerts and sporting events), it’s become increasing difficult to acquire tickets for these popular events.
Whether you work for an online ticketing agency taking advantage of market inefficiencies, a company needing to secure tickets for a popular industry conference, or you’re just a diehard hoping to see your favorite artist, a sophisticated website monitoring platform can ensure you don’t miss the opportunity procure […] Read more
Many of our users come to ChangeTower in search of a website monitoring solution for their password-protected websites. While your browser inherently recognizes you when browsing your sites, website monitoring services are essentially going to be monitoring your webpages in ‘incognito’ mode and often times need to get past a login screen in order to get to the content you’d like to check for changes.
Tools for Monitoring Password Protected Websites for Changes
Option 1: Auto-Login / Authentication
ChangeTower’s auto-login features enables users to utilize our basic authentication tool to securely store their user name and password so that the web monitoring system […] Read more
The longer the period of unawareness and inaction following a successful website attack or intrusion, the more damage the attacker can do to your business and reputation. Use ChangeTower to receive near-realtime alerts when changes suggesting a possible website attack are detected.
Monitor For Visual Changes
Many forms of website attacks will manifest themselves as changes visually apparent to the end user. There are several types of website security issues that ChangeTower can help detect based on visual changes made to a webpage.
Website Defacement Attack
In the case of a website defacement attack, for example, hackers may use your website to serve your […] Read more
Meet the new ChangeTower. It’s everything that’s important to you across the internet, in one visual stream.
Website content monitoring is about more than just knowing when a change occurs. It’s knowing what changes were made made and how they’re important to you. We’re excited to introduce an all-new, reimagined ChangeTower that helps you filter out the ‘noise’ and stay effortlessly in-the-know across websites.
We’ve redesigned the ChangeTower experience from the ground up, making it faster to pinpoint the web page changes that matter most to you. The new ChangeTower centers on a fast, powerful, and easily filterable visual ‘change feed’ that gives […] Read more
We’ve received a number of inquiries recently about how to receive notifications when an out of stock product becomes available on an e-commerce site so we thought we’d take the time to provide an overview of this use case and a few ways in which one could set this up on ChangeTower.
Why Monitor Product Pages on e-Commerce Sites?
So, why would someone care about receiving notifications about changes to a product’s stocking status? There a number of reasons why individuals and businesses would like to know when certain products become newly available, drop below a certain threshold, and/or sell out completely.
Get Notified […] Read more
White Paper: How Companies in Highly-regulated Industries can use Website Monitoring Platforms to Mitigate Compliance Risk
As technology creates new opportunities for regulated companies to evolve their array of offerings – and the channels through which they reach new and existing customers – they may be unknowingly be exposing themselves to new compliance risks. All of this is not to say that these organizations shouldn’t evolve the way in which they operate; in fact, their very survival requires that they do. There are a few key steps specifically: […] Read more