Sending change alert(s) is a core feature of ChangeTower. Whether new content is published on a page, a keyphrase is added or removed, or even if the site’s meta description was changed, ChangeTower can detect and more importantly, alert you of those changes before anyone else.
Before diving into how to set this up with ChangeTower, let’s talk about Google Analytics first. Google Analytics is a web analytics tool that you can use to track and analyze the performance of your app and website. That includes collecting a wide range of data and reports on website traffic and website visitor behavior. This platform is available for free to anyone with a Google account, but there is also a paid version of the platform.
Here are some examples of the data that can be collected through Google Analytics tracking code:
As you can imagine, the Google Analytics tracking code plays an important role in using the platform. If it’s removed from your page, or even slightly altered, Google Analytics will not be able to collect this data and compile the reports for you. To prevent this from happening, you can use website change detection software to monitor a page for changes to this tracking code.
ChangeTower lets you set this up in a few simple steps:
*This monitor type is only available with ChangeTower for Enterprise license
If a change to the Google Analytics code has been detected and you opted to receive email notifications, the body of your email would look like this:
You would be able to see which parts of the code were added and which parts were removed. Of course, you can also log in to your ChangeTower account and review the changes from your notifications feed. Click on that notification, switch to the HTML tab, and review the changes from there!