SEO Monitoring
SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition.
Regularly visiting and scrolling through your competitor’s homepage requires time and hassle. SEO monitoring tools can eliminate that headache, and let you monitor competitors through one central interface.
ChangeTower allows you to monitor competitor websites for SEO changes that matter most to you.
Title changes
Instead of spending hours looking at websites to see if something changes, you can instruct ChangeTower to monitor this for you.
Meta description changes
Whether the page updates its meta description, or it goes missing, you can be the first one to know about the change.
Keyword changes
Know when the competition shifts their focus elsewhere and adds additional keywords to their pages. You can also be alerted if the keywords are removed from the page.
Use Case 1
Legal & Corporate Compliance Website Monitoring
If your company is like most, your public-facing website is the most public and frequently accessed extension of your company and its corporate identity. As such, it’s critical ensure that key pages on your website are in compliance with corporate policies, governmental regulations and industry best practices.Website monitoring tools like ChangeTower can help you automatically check for key compliance requirements and concerns.
Use Case 2
PR Monitoring
Monitoring the press release and news sections of partners, suppliers, competitors, or market leaders can keep you informed on the updates that matter most to you and your business. Not all press releases are worthy of your attention, though. PR monitoring software can help you filter out the noise, and monitor for just the news that will impact your company.
Use Case 3
Competitive Website Monitoring
It’s critical to stay ahead of the curve and be in-the-know about what your competitors are up to. Competitor websites can be quite telling, and companies are often eager to publish news of what’s to come — be that a new product, feature, event or market entry.Regularly visiting and scrolling through your competitor’s homepage, press releases, news and blog posts requires time and hassle. Competitive monitoring tools can eliminate that headache, and let you monitor competitors through one central interface.ChangeTower allows you to monitor competitor websites for the content changes that matter most to you.
Frequently Asked Questions
Yes. Simply insert the URL of the page you want to track when setting up your monitors.
Yes, you can monitor for phrases, HTML changes, keywords, and more.