Feature Overview
Monitoring the press releases and news sections of partners, suppliers, competitors, or market leaders can keep you informed on the updates that matter most to you and your business. Not all press releases are worthy of your attention, though. PR monitoring software can help you filter out the noise, and monitor for just the news that will impact your company.
Press release monitoring
Need to keep tabs on a recall or be among the first to know when a supplier or competitor introduces a new product or cancels an existing product line?
Wording changes or headline updates
Changes to critical pieces of information in a new piece or press release can be easily made, attracting little or no attention. Always have a snapshot of the original page, and be able to pinpoint (and be alerted to) any changes.
News addition and removal
News comes and goes regularly, but often times it’s the news that is published and then quickly removed that might be of significant relevance to your business. Grab snapshots when new news is published, and know the latest, even if no one else does.
Use Case 1
Reputation Monitoring Tools
Receive notifications and updates about brand or personal mentions and inform your decision-making in real-time with ChangeTower. Detect new pages or posts on media outlets that cover you or your brand by creating a domain monitor. Set up email notifications to automatically receive updates on brand or personal mentions and respond as needed. Monitor a variety of channels (social, press, competitor websites) in your ChangeTower dashboard.
Use Case 2
Price Monitoring Software
ChangeTower offers a variety of useful tools for prie monitoring within one simple, user-friendly dashboard. Track price changes in a variety of ways - from detecting new pages or posts on a listings website, to changes in specific sections of a page. Set up email notifications to automatically collect price monitoring reports to share with your team, friends, or colleagues. Monitor a variety of channels (social, E-commerce, competitor websites) in your ChangeTower dashboard.
Use Case 3
Content Monitoring
ChangeTower offers a variety of useful tools for content monitoring within one simple, user-friendly dashboard. Track content changes in a variety of ways - from new pages or posts to changes in keywords or code. Set up email notifications to automatically collect content monitoring reports to share with your team or colleagues. Monitor a variety of channels (social, web, external partners) in your ChangeTower dashboard.
Frequently Asked Questions
Can I monitor any page with ChangeTower?
Yes. Simply insert the URL of the page you want to track when setting up your monitors.
Can I specify a set of phrases that I want to be notified of when they're published?
Yes, you can monitor for phrases, HTML changes, keywords, and more.