PR Monitoring

PR Monitoring Software

Corporate news and press release cycles are unpredictable. Companies may release critical news and press releases in the middle of the night or just after close of business on a Friday. ChangeTower PR monitoring tools can help you stay notified instantly.

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Monitoring the press releases and news sections of partners, suppliers, competitors, or market leaders can keep you informed on the updates that matter most to you and your business. Not all press releases are worthy of your attention, though. PR monitoring software can help you filter out the noise, and monitor for just the news that will impact your company.

Press release monitoring

 

Need to keep tabs on a recall or be among the first to know when a supplier or competitor introduces a new product or cancels an existing product line?

 

 

 

Wording changes or headline updates

 

Changes to critical pieces of information in a new piece or press release can be easily made, attracting little or no attention. Always have a snapshot of the original page, and be able to pinpoint (and be alerted to) any changes.

 

News addition and removal

 

News comes and goes regularly, but often times it’s the news that is published and then quickly removed that might be of significant relevance to your business. Grab snapshots when new news is published, and know the latest, even if no one else does.

 

Use Case 1

Legal & Corporate Compliance Website Monitoring

If your company is like most, your public-facing website is the most public and frequently accessed extension of your company and its corporate identity. As such, it’s critical ensure that key pages on your website are in compliance with corporate policies, governmental regulations and industry best practices.Website monitoring tools like ChangeTower can help you automatically check for key compliance requirements and concerns.

Use Case 2

PR Monitoring

Monitoring the press release and news sections of partners, suppliers, competitors, or market leaders can keep you informed on the updates that matter most to you and your business. Not all press releases are worthy of your attention, though. PR monitoring software can help you filter out the noise, and monitor for just the news that will impact your company.

Use Case 3

Competitive Website Monitoring

It’s critical to stay ahead of the curve and be in-the-know about what your competitors are up to. Competitor websites can be quite telling, and companies are often eager to publish news of what’s to come — be that a new product, feature, event or market entry.Regularly visiting and scrolling through your competitor’s homepage, press releases, news and blog posts requires time and hassle. Competitive monitoring tools can eliminate that headache, and let you monitor competitors through one central interface.ChangeTower allows you to monitor competitor websites for the content changes that matter most to you.

Frequently Asked Questions

Yes. Simply insert the URL of the page you want to track when setting up your monitors.

Yes, you can monitor for phrases, HTML changes, keywords, and more.