It’s critical to stay ahead of the curve and be in-the-know about what your competitors are up to
The content on competitor websites reveals much about strategy and focus, and companies are often eager to publish news of what’s to come — be that a new product, feature, event or market entry.
Regularly visiting and scrolling through your competitor’s homepage, press releases, news and blog posts requires time and hassle. Competitive monitoring tools can eliminate that headache, and let you monitor competitors through one central interface.
ChangeTower allows you to monitor competitor websites for the content changes that matter most to you.
Price changes
Know when the competition changes their prices. Make sure your pricing is always strategic and responsive to industry trends with our competition monitor software.
Consumer feedback and complaints
Keep a watchful eye on key consumer review websites and public forums, and develop a competitive advantage using our competitor monitoring tool.
Keep tabs on new products
Always know what your competitors are up to. Get notified when competitors post a new press release matching your criteria, add a product to a given category, or make a dramatic change to an existing product’s page.
Use Case 1
Content Monitoring
ChangeTower offers a variety of useful tools for content monitoring within one simple, user-friendly dashboard. Track content changes in a variety of ways - from new pages or posts to changes in keywords or code. Set up email notifications to automatically collect content monitoring reports to share with your team or colleagues. Monitor a variety of channels (social, web, external partners) in your ChangeTower dashboard.
Use Case 2
SEO Monitoring
SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition. Regularly visiting and scrolling through your competitor’s homepage requires time and hassle. SEO monitoring tools can eliminate that headache, and let you monitor competitors through one central interface.
Use Case 3
Social Media Monitoring
But for many businesses, your social media presence must meet brand and compliance requirements. For large companies with multiple employees handling social accounts, staying on top of your content or monitoring competitors is even more important. That’s where ChangeTower comes in.ChangeTower offers social media monitoring tools to keep track of both your own channels, and those of your competitors. Ensure your content fits company guidelines, monitor activity of social media content creators, track mentions and engagements, or stay on top of competitor activity with easy-to-use social media monitor tools.
Frequently Asked Questions
Can I monitor any page with ChangeTower?
Yes. Simply insert the URL of the page you want to track when setting up your monitors.
Can I specify a set of phrases that I want to be notified of when they're published?
Yes, you can monitor for phrases, HTML changes, keywords, and more.
Can I receive updates when there is a new hire?
Yes, ChangeTower offers multiple ways of monitoring this, but the most popular solution is the Domain Scan. Reach out to our support team to learn more!