Feature Overview
Monitoring the press releases and news sections of partners, suppliers, competitors, or market leaders can keep you informed on the updates that matter most to you and your business. Not all press releases are worthy of your attention, though. PR monitoring software can help you filter out the noise, and monitor for just the news that will impact your company.
Press release monitoring
Need to keep tabs on a recall or be among the first to know when a supplier or competitor introduces a new product or cancels an existing product line?
Wording changes or headline updates
Changes to critical pieces of information in a new piece or press release can be easily made, attracting little or no attention. Always have a snapshot of the original page, and be able to pinpoint (and be alerted to) any changes.
News addition and removal
News comes and goes regularly, but often times it’s the news that is published and then quickly removed that might be of significant relevance to your business. Grab snapshots when new news is published, and know the latest, even if no one else does.
Use Case 1
Content Monitoring
ChangeTower offers a variety of useful tools for content monitoring within one simple, user-friendly dashboard. Track content changes in a variety of ways - from new pages or posts to changes in keywords or code. Set up email notifications to automatically collect content monitoring reports to share with your team or colleagues. Monitor a variety of channels (social, web, external partners) in your ChangeTower dashboard.
Use Case 2
SEO Monitoring
SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition. Regularly visiting and scrolling through your competitor’s homepage requires time and hassle. SEO monitoring tools can eliminate that headache, and let you monitor competitors through one central interface.
Use Case 3
Social Media Monitoring
But for many businesses, your social media presence must meet brand and compliance requirements. For large companies with multiple employees handling social accounts, staying on top of your content or monitoring competitors is even more important. That’s where ChangeTower comes in.ChangeTower offers social media monitoring tools to keep track of both your own channels, and those of your competitors. Ensure your content fits company guidelines, monitor activity of social media content creators, track mentions and engagements, or stay on top of competitor activity with easy-to-use social media monitor tools.
Frequently Asked Questions
Can I monitor any page with ChangeTower?
Yes. Simply insert the URL of the page you want to track when setting up your monitors.
Can I specify a set of phrases that I want to be notified of when they're published?
Yes, you can monitor for phrases, HTML changes, keywords, and more.